"Advertising is the rattling of a stick inside a swill bucket"
- George Orwell
About this Quote
This quote by George Orwell is a metaphor for the way marketing works. It recommends that advertising is a loud and invasive sound that is developed to accentuate itself. The rattling of a stick inside a swill container is a loud and disruptive noise that is tough to neglect. In the same method, marketing is created to be loud and disruptive in order to draw attention to itself and the product or service it is promoting. The quote indicates that marketing is an irritating and invasive existence that is difficult to disregard. It likewise recommends that advertising is a form of control, as it is designed to accentuate itself and influence individuals's decisions. Ultimately, this quote implies that marketing is a disruptive and manipulative force that is tough to neglect.
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