"Advertising: the science of arresting the human intelligence long enough to get money from it"
- Stephen Leacock
About this Quote
This quote by Stephen Leacock is an amusing take on the power of marketing. He is recommending that advertising is a science that is able to control the human intelligence in order to get money from it. He indicates that advertising has the ability to capture the attention of people and convince them to buy a product and services. This quote is a pointer that advertising is a powerful tool that can be utilized to influence individuals's decisions and persuade them to buy something. It is essential to be knowledgeable about the convincing power of advertising and to be mindful of the messages that are being presented. Marketing can be used to develop favorable change, but it can also be utilized to control individuals into making decisions that are not in their best interest.
"Given the choice, children who don't want for anything will not save... We have an obligation as parents to give our children what they need. What they want we can give them as a special gift, or they can save their money for it"