"Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned"
About this Quote
The key move is in the last clause: “not necessarily aligned.” It’s cautious enough to be judicial, but sharp enough to matter. Stevens isn’t claiming teams are always at war; he’s insisting that misalignment is structurally baked in. In the world of trademark licensing, a Cowboys logo and a Jaguars logo don’t merely decorate the same sport; they compete for shelf space, royalties, and cultural oxygen. That competitive reality triggers the law’s suspicion of coordinated restraint - the antitrust concern that joint licensing can function like price-fixing if the “separate” firms act like one seller.
Contextually, this lives in the Supreme Court’s long-running effort to decide when collaboration is legitimate cooperation and when it’s cartel behavior. Stevens’ intent is to pin the NFL to its economic truth: if you’re independent enough to chase your own profits, you’re independent enough to be accountable when you coordinate to control a market.
Quote Details
| Topic | Business |
|---|---|
| Source | American Needle, Inc. v. National Football League, 560 U.S. 183 (2010), opinion of the Court (Justice John Paul Stevens) — discusses that NFL teams are separate, profit-making entities and may have differing interests in licensing team trademarks. |
| Cite |
Citation Formats
APA Style (7th ed.)
Stevens, John Paul. (2026, January 17). Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned. FixQuotes. https://fixquotes.com/quotes/although-nfl-teams-have-common-interests-such-as-80918/
Chicago Style
Stevens, John Paul. "Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/although-nfl-teams-have-common-interests-such-as-80918/.
MLA Style (9th ed.)
"Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/although-nfl-teams-have-common-interests-such-as-80918/. Accessed 12 Feb. 2026.




