"And I think that being able to make people laugh and write a book that's funny makes the information go down a lot easier and it makes it a lot more fun to read, easier to understand, and often stronger. So there's all kinds of advantages to it"
About this Quote
The subtext is tactical. “Makes the information go down easier” frames facts as something people might otherwise choke on - especially in partisan terrain where readers arrive armored. A funny book can slip past ideological gatekeepers because it offers pleasure up front. You buy the ticket for the punchlines, then suddenly you’re absorbing context, names, timelines, and receipts. Franken also hints at a craft truth: jokes impose structure. To land, a bit needs clarity, pacing, and a clean setup; that discipline can make arguments tighter than earnest exposition.
There’s an implicit defense here, too, against the old suspicion that comedy trivializes. Franken argues the opposite: humor can make writing “often stronger,” because it forces precision and creates memorability. A grim paragraph might be skimmed. A sharp joke gets repeated, and repetition is how ideas travel. In a media ecosystem built on attention scarcity, he’s describing not just a style choice, but an influence strategy.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Franken, Al. (2026, January 17). And I think that being able to make people laugh and write a book that's funny makes the information go down a lot easier and it makes it a lot more fun to read, easier to understand, and often stronger. So there's all kinds of advantages to it. FixQuotes. https://fixquotes.com/quotes/and-i-think-that-being-able-to-make-people-laugh-29539/
Chicago Style
Franken, Al. "And I think that being able to make people laugh and write a book that's funny makes the information go down a lot easier and it makes it a lot more fun to read, easier to understand, and often stronger. So there's all kinds of advantages to it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/and-i-think-that-being-able-to-make-people-laugh-29539/.
MLA Style (9th ed.)
"And I think that being able to make people laugh and write a book that's funny makes the information go down a lot easier and it makes it a lot more fun to read, easier to understand, and often stronger. So there's all kinds of advantages to it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/and-i-think-that-being-able-to-make-people-laugh-29539/. Accessed 10 Feb. 2026.


