"And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel"

This quote by Arthur Rock is describing the intro of the Motorola 68000 microprocessor in 1979. This chip was the very first 16-bit microprocessor and was a major advancement in the computer industry. The chip was established by a joint endeavor in between IBM, Apple, and Motorola, and they got a double page ad in all the papers to reveal the chip. This chip was a direct threat to Intel, who had actually been the leader in the microprocessor market up till this point. The chip was a major success and it caused Intel to lose its market share. This quote is a testament to the power of collaboration and how it can be utilized to disrupt the status quo. It also demonstrates how quickly the innovation market can change and how important it is to remain ahead of the competitors.