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Humor & Life Quote by Rowan Atkinson

"And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities"

About this Quote

Rowan Atkinson is doing a very comedian thing here: sounding modest while quietly staking out a hard line. The sentence is padded with hedges ("a lot more value", "or at least I personally"), a social lubricant that keeps the claim from smelling like self-importance. But the core is blunt. He’s separating the work he respects from the work the market demands, and he’s telling you which side he thinks should win.

The phrasing matters. He doesn’t say "art over money" in a heroic, starving-artist way. He says "creative values and creative challenges" versus "commercial necessities" - two bureaucratic-sounding clusters that reveal the real battlefield: meetings, notes, brand anxieties, the relentless pressure to make a thing legible and saleable. "Necessities" is especially sharp. It concedes commerce isn’t evil; it’s compulsory. That makes his preference for creativity feel less like moral posturing and more like a survival instinct.

Contextually, Atkinson’s career explains the confidence. Mr. Bean and Blackadder are global properties, meaning he has leverage most comedians don’t. When he speaks about valuing the challenge over the necessity, it’s both principle and privilege: he can afford to walk away, tinker, be slow, protect a character’s precision. Subtext: comedy is craft, not content. The point isn’t to churn out what sells; it’s to build something with internal rules so exact that the joke can travel without translation. In an era that treats entertainment as a constant feed, Atkinson is arguing for the integrity of friction - the difficulty that produces something worth replaying.

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APA Style (7th ed.)
Atkinson, Rowan. (2026, January 18). And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities. FixQuotes. https://fixquotes.com/quotes/and-we-put-a-lot-more-value-or-at-least-i-4807/

Chicago Style
Atkinson, Rowan. "And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/and-we-put-a-lot-more-value-or-at-least-i-4807/.

MLA Style (9th ed.)
"And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/and-we-put-a-lot-more-value-or-at-least-i-4807/. Accessed 4 Feb. 2026.

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Rowan Atkinson (born January 6, 1956) is a Comedian from England.

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