Humor & Life Quote by Jo Brand

A comedian’s throwaway line that lands because it’s only half a joke: Jo Brand’s "Anything is good if it’s made of chocolate" mocks the way we outsource judgment to pleasure. The absolutism of "anything" is doing the heavy lifting. It’s an intentionally ridiculous overreach, the kind of totalizing statement that invites you to nod along even as your brain protests. That tension is the punchline: we recognize the lie, then recognize ourselves in it.

Brand’s persona has long traded in blunt appetites and unsentimental honesty, using food not as dainty indulgence but as a reliable, working-class comfort object. Chocolate here becomes shorthand for the quick fix: mood regulation, small rebellions, a private reward system in a culture that constantly moralizes bodies and treats desire as a character flaw. The line flirts with that moralizing, too, by framing chocolate as a magical exemption from taste, nutrition, or consequence. It’s funny because it’s close to the logic of modern consumption: add sugar, add branding, add nostalgia, and suddenly mediocrity feels like self-care.

There’s also a sly jab at "good" itself. Is good about ethics, aesthetics, health, virtue? Brand collapses those categories into one sticky, immediate metric: does it satisfy. The wit isn’t in elevating chocolate; it’s in admitting how easily we can be bought, bribed, or soothed by something sweet, and how willing we are to call that bargain happiness.