"At MTV, it's very nice sometimes to be able to be very specific. Specificity really makes a news story interesting because you can color it in that personality"
About this Quote
MTV’s genius in the late 80s and 90s wasn’t that it “did news.” It was that it treated news like a close-up, not a wide shot. Tabitha Soren’s line is a window into that production ethic: specificity as both a storytelling tool and a cultural permission slip. When she says it’s “very nice” to be “very specific,” she’s quietly pushing back against the bland, institutional voice of traditional broadcast journalism, where neutrality can become antiseptic and the audience is assumed to be a civic duty-bound adult. MTV’s audience was younger, more skeptical, and allergic to lecturing. The way in was detail: the telltale gesture, the weird human contradiction, the grain of a scene that makes a headline feel lived-in.
“Color it in that personality” is the giveaway. She’s not describing bias so much as texture - a narrative approach that foregrounds character and mood, using the same sensibility that made music videos and celebrity interviews pop. The subtext is strategic: personality isn’t just garnish; it’s the delivery system that gets attention long enough for information to land. It’s also a subtle admission of trade-offs. Specificity can illuminate, but it can also narrow: choosing which details “color” a story is choosing what the audience feels is real, important, or memorable.
In the MTV era, that wasn’t a capitulation to fluff. It was an argument that facts stick better when they have a face, a voice, and a point of view you can recognize.
“Color it in that personality” is the giveaway. She’s not describing bias so much as texture - a narrative approach that foregrounds character and mood, using the same sensibility that made music videos and celebrity interviews pop. The subtext is strategic: personality isn’t just garnish; it’s the delivery system that gets attention long enough for information to land. It’s also a subtle admission of trade-offs. Specificity can illuminate, but it can also narrow: choosing which details “color” a story is choosing what the audience feels is real, important, or memorable.
In the MTV era, that wasn’t a capitulation to fluff. It was an argument that facts stick better when they have a face, a voice, and a point of view you can recognize.
Quote Details
| Topic | Writing |
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