"Because when the film was first mooted, the Beatles didn't like the idea at all. In fact they wouldn't have any part in it. And when Brian had committed them, it was part of a deal he did with United Artists, I think"

George Martin's quote is describing the Beatles' participation in the film "A Hard Day's Night". When the suggestion of the film was initial suggested, the Beatles were not thinking about participating. It was just after Brian Epstein, their manager, made a deal with United Artists that the Beatles consented to be part of the project. This quote shows the value of Epstein in the Beatles' career, as he was able to work out an offer that the Beatles were happy with. It likewise reveals the power of the movie industry, as the Beatles wanted to participate in the job despite their first unwillingness. This quote is a testament to the power of the film sector as well as the significance of Epstein in the Beatles' occupation.