"Blue jeans are the most beautiful things since the gondola"
About this Quote
Putting them in the same sentence is Vreeland’s sleight of hand. She’s insisting that beauty isn’t a museum category; it’s a cultural current. In the postwar decades when American style was exporting itself through Hollywood, rock music, and consumer abundance, jeans became a kind of portable ideology: ease over etiquette, motion over posture, authenticity over pedigree (even when manufactured by marketing). Vreeland, as an editor who helped define fashion as fantasy and attitude rather than mere clothing, is winking at the snobs while also recruiting them. If jeans can sit beside a gondola, then modernity can be glamorous without pretending it’s aristocratic.
The subtext is her editorial superpower: reframing taste so it feels inevitable after she’s said it. It’s not a defense of casualness; it’s a demand that the culture update its definition of the beautiful.
Quote Details
| Topic | Aesthetic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Vreeland, Diana. (2026, January 16). Blue jeans are the most beautiful things since the gondola. FixQuotes. https://fixquotes.com/quotes/blue-jeans-are-the-most-beautiful-things-since-132272/
Chicago Style
Vreeland, Diana. "Blue jeans are the most beautiful things since the gondola." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/blue-jeans-are-the-most-beautiful-things-since-132272/.
MLA Style (9th ed.)
"Blue jeans are the most beautiful things since the gondola." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/blue-jeans-are-the-most-beautiful-things-since-132272/. Accessed 7 Feb. 2026.





