"British politics is more nuanced. Part of the problem with New Labour is that they are a moving target"
About this Quote
The jab at New Labour as “a moving target” is sharper than it looks. Comedians need fixed types - the pompous Tory, the earnest socialist, the technocratic centrist - because satire works by exaggerating stable traits. New Labour under Blair and Brown, especially from the mid-1990s onward, specialized in strategic elasticity: market-friendly language with social-democratic branding, triangulation dressed up as pragmatism, constant recalibration to the news cycle. If your politics is always “modernising,” it’s also always evading.
Subtext: Bremner is describing the frustration of accountability in an era when parties behave like brands. A moving target can’t be pinned down, mocked cleanly, or held responsible for yesterday’s promises because it’s already rephrased them. That’s a comedian’s problem, but it’s also a citizen’s problem. The line works because it compresses a whole critique of political communication - message discipline, focus-grouped values, performative moderation - into the practical language of someone trying to land a joke and finding the subject keeps changing costume mid-scene.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Bremner, Rory. (2026, January 16). British politics is more nuanced. Part of the problem with New Labour is that they are a moving target. FixQuotes. https://fixquotes.com/quotes/british-politics-is-more-nuanced-part-of-the-107009/
Chicago Style
Bremner, Rory. "British politics is more nuanced. Part of the problem with New Labour is that they are a moving target." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/british-politics-is-more-nuanced-part-of-the-107009/.
MLA Style (9th ed.)
"British politics is more nuanced. Part of the problem with New Labour is that they are a moving target." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/british-politics-is-more-nuanced-part-of-the-107009/. Accessed 4 Mar. 2026.
