"But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer"
- Jay Chiat
About this Quote
This quote by Jay Chiat suggests that innovation advertising ought to shift its focus from exactly how products are made to what an item can do for the customer. This implies that innovation advertising and marketing need to be a lot more consumer-centric, instead of product-centric. By highlighting the advantages of a product to the consumer, innovation advertising can better demonstrate the worth of the product and also exactly how it can boost the customer's life. This change in emphasis can help innovation companies better connect with their target audience and develop a much more meaningful connection with them. By comprehending the wants and needs of the consumer, technology companies can develop products that are customized to their wants and needs. This can aid technology firms develop items that are extra appealing to the consumer as well as raise their sales.
This quote is written / told by Jay Chiat between October 25, 1931 and April 23, 2002. He/she was a famous Businessman from USA.
The author also have 23 other quotes.
"It's not just the effect of technology on the environment, on religion, on the economic structure, on society, on politics, etc. It's that everything now exists in technology to the point where technology is the new and comprehensive host of nature of life"
"I have an almost religious zeal... not for technology per se, but for the Internet which is for me, the nervous system of mother Earth, which I see as a living creature, linking up"
"Developments in information technology and globalised media mean that the most powerful military in the history of the world can lose a war, not on the battlefield of dust and blood, but on the battlefield of world opinion"
"Visual ideas combined with technology combined with personal interpretation equals photography. Each must hold it's own; if it doesn't, the thing collapses"
