"Content and technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn't that after all the definition of marriage?"

This quote by Howard Stringer is a metaphor comparing the relationship in between content and innovation to marital relationship. He is suggesting that content and technology are two entities that are joined together, however frequently misinterpret each other. This is similar to a marriage, where 2 individuals are collaborated, but often misinterpret each other. Stringer is recommending that this is a natural part of any relationship, and that it is something that should be accepted and embraced. He is likewise suggesting that material and technology need to be viewed as a partnership, and that both entities need to work together to produce something higher than either might do alone. This quote is a reminder that relationships, whether in between individuals or in between material and innovation, require effort and understanding in order to be successful.