Skip to main content

Success Quote by Steve Jobs

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"

About this Quote

Creativity, for Steve Jobs, is not divine lightning but pattern recognition across lived experience. He frames creative work as synthesis rather than invention from nothing. When creators are pressed to explain a breakthrough, they often feel sheepish because the solution felt obvious once the pattern snapped into place; the harder, less visible work was assembling a rich lattice of experiences and paying attention. Jobs’s own path embodied this: calligraphy classes shaping Macintosh typography; exposure to Zen and industrial design informing Apple’s minimalism; the pairing of engineering rigor with humanities taste.

The sense of guilt signals humility and also explains why creativity is frequently misunderstood. Outsiders see novelty; insiders see recognition of relationships that were already latent. The aha moment is less heroics than noticing a bridge between islands others keep separate. Building such bridges demands breadth, curiosity, and time for disparate inputs to percolate. It rewards deep observation and empathy with users, both hallmarks of Apple’s product development under Jobs.

“Connecting things” also implies constraints: the things must be there to connect. Diverse experiences, teams, and cultures enlarge the pool of parts. The resulting synthesis does not copy; it recombines into arrangements that feel inevitable only afterward. That after-the-fact obviousness reflects hindsight bias, but also the power of design that aligns with human intuitions.

The perspective demystifies creativity. It shifts the practice from waiting for inspiration to deliberately gathering experiences, crossing domains, and cultivating taste to recognize which connections matter. It also clarifies why creative environments prioritize play, cross-pollination, and prototypes, because seeing is part of connecting. For Jobs, the real work is building the internal and organizational conditions where dots accumulate, and then having the courage to draw a clean line between them.

Quote Details

TopicWisdom
More Quotes by Steve Add to List
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty bec
Click to enlarge Portrait | Landscape

About the Author

Steve Jobs

Steve Jobs (February 24, 1955 - October 5, 2011) was a Businessman from USA.

97 more quotes available

View Profile

Similar Quotes

Donatella Versace, Designer
Small: Donatella Versace