"Decide that you want it more than you are afraid of it"
About this Quote
The subtext, though, is more complicated than the pep suggests. Fear isn’t just a rival preference; it can be rational, protective, and deeply conditioned. By making fear a thing you can outvote with wanting, the quote flatters the listener with control while quietly implying that hesitation is a failure of will. That’s the classic American self-help move: translate structural constraints and psychological complexity into personal choice, then call it empowerment.
Context sharpens the irony. Cosby’s public persona for decades traded on paternal authority: the funny dad who dispenses commonsense lessons from a place of earned trust. Hearing a moral directive from him now lands differently, because the cultural record includes serious criminal allegations and convictions later overturned on procedural grounds, alongside extensive testimony that reshaped how many audiences interpret his authority. The line’s intent is to embolden; its afterlife exposes how motivational certainty can double as a mask. It’s a reminder that aphorisms don’t just sell courage - they also sell the speaker.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cosby, Bill. (2026, January 18). Decide that you want it more than you are afraid of it. FixQuotes. https://fixquotes.com/quotes/decide-that-you-want-it-more-than-you-are-afraid-14298/
Chicago Style
Cosby, Bill. "Decide that you want it more than you are afraid of it." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/decide-that-you-want-it-more-than-you-are-afraid-14298/.
MLA Style (9th ed.)
"Decide that you want it more than you are afraid of it." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/decide-that-you-want-it-more-than-you-are-afraid-14298/. Accessed 19 Feb. 2026.




