"Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one"

This quote by Herbert Bayard Swope is a tip to writers to make certain that the start and end of their stories are captivating. He suggests that the very first sentence ought to be particularly powerful, as it is the very first thing that readers will see and will set the tone for the rest of the story. He utilizes the expression "blood in the eye" to highlight the value of making the very first sentence stand out. The last sentence needs to also be strong, as it will be the last thing readers will keep in mind. By making certain that the very first and last sentences of a story are fascinating, writers can guarantee that readers will be engaged throughout the entire story.