"Each system is trying to anticipate change in the environment"
About this Quote
“Each system is trying to anticipate change in the environment” sounds almost soothing until you clock the quiet threat embedded in it: stability is a temporary truce. Kevin Kelly, longtime editor and co-founder of Wired, writes from the terrain where biology, technology, and culture blur into one restless ecosystem. In that worldview, “system” isn’t just software or institutions; it’s supply chains, media incentives, immune responses, recommendation engines, even your daily routines. Everything that wants to persist has to predict.
The intent is deceptively plain: a compact rule for why complex things behave the way they do. Kelly compresses a century of cybernetics and evolutionary thinking into one sentence that flatters our desire for control while warning that control is never complete. “Trying” matters. Systems don’t foresee the future so much as they place bets, and those bets reshape the environment they’re reacting to. A trading algorithm anticipates volatility and then amplifies it. A newsroom anticipates audience demand and then trains that demand. A city anticipates traffic with more lanes and gets more traffic.
The subtext is an editorial one: stop treating change as an interruption. Treat it as the default condition that selects winners and losers. In the context of Kelly’s broader project - explaining the logic of networks and emergent behavior - the line reads like a diagnostic for modern anxiety. When everyone and everything is forecasting, you get a culture of preemption: products built for the next update, politics built for the next outrage cycle, people optimizing themselves for futures they can’t actually see.
The intent is deceptively plain: a compact rule for why complex things behave the way they do. Kelly compresses a century of cybernetics and evolutionary thinking into one sentence that flatters our desire for control while warning that control is never complete. “Trying” matters. Systems don’t foresee the future so much as they place bets, and those bets reshape the environment they’re reacting to. A trading algorithm anticipates volatility and then amplifies it. A newsroom anticipates audience demand and then trains that demand. A city anticipates traffic with more lanes and gets more traffic.
The subtext is an editorial one: stop treating change as an interruption. Treat it as the default condition that selects winners and losers. In the context of Kelly’s broader project - explaining the logic of networks and emergent behavior - the line reads like a diagnostic for modern anxiety. When everyone and everything is forecasting, you get a culture of preemption: products built for the next update, politics built for the next outrage cycle, people optimizing themselves for futures they can’t actually see.
Quote Details
| Topic | Change |
|---|
More Quotes by Kevin
Add to List