"Ever since I've become chairman, there have been profiles of me in People, George, The Washington Post, The Detroit News, and all of them could have been written by the same person"

Julian Bond is suggesting that the media coverage of him given that he became chairman has actually been largely the exact same. He is recommending that the media has actually not been providing a diverse range of viewpoints on his function as chairman, but rather has actually been providing a single story. This could be interpreted as a criticism of the media for not offering a more nuanced view of his function, or it could be interpreted as a sign of his success in unifying his message throughout different media outlets. In either case, it is clear that Julian Bond understands the media's function in shaping public opinion and is making an effort to make sure that his message is consistent.