"First of all: no one in their right mind would sign an exclusive contract"

This quote by Rob Walton is an alerting to those thinking about signing a special contract. He is recommending that nobody should sign an exclusive contract unless they are absolutely sure that it is the right decision. He is implying that it is not a smart decision to sign a special agreement without carefully considering the implications. He is also suggesting that it is very important to be familiar with the possible risks related to signing an exclusive contract. By saying that no one in their ideal mind would sign an exclusive agreement, he is highlighting the value of knowing the prospective dangers and ensuring that the decision is the right one. He is also recommending that it is very important to be knowledgeable about the prospective benefits of signing an exclusive contract, in addition to the potential threats. Eventually, he is recommending that it is important to be familiar with the potential threats and advantages of signing an unique agreement prior to deciding.