"Florida isn't so much a place where one goes to reinvent oneself, as it is a place where one goes if one no longer wished to be found"

This quote by Doug Coupland recommends that Florida is not a place where individuals go to begin fresh and develop a brand-new identity on their own. Rather, it is a place where individuals go to hide and vanish from their past. It implies that Florida is a place of sanctuary for those who want to leave their present situation and not be found. This might be due to the fact that Florida is a large state with many different cities and towns, making it much easier for people to mix in and go unnoticed. In addition, the warm climate and abundance of tourist destinations make it an attractive destination for those looking to leave. Eventually, this quote implies that Florida is a place of refuge for those who wish to vanish and start anew.