"For Oakley, I'm basically a media vehicle for them to promote the product. For me, it's both, I get a salary from them, but I also get great products so it just kind of works, continues on"

In the quote by Craig Kelly, he assesses a symbiotic relationship with Oakley, a widely known brand, most likely in referral to a sponsorship or endorsement offer. Kelly explains himself as a "media vehicle" for Oakley, suggesting that his image, reputation, and presence provide a platform for the brand to promote its items. This suggests that Kelly's function is not just to utilize and endorse the items however likewise to improve Oakley's reach by leveraging his presence in various media outlets, whether that be through competitors, ads, or public appearances. By relating to Kelly, Oakley benefits from elevated brand name recognition and reliability, particularly if Kelly is a reputable or prominent figure in a pertinent field, such as snowboarding, where Oakley often has strong sporting associations.

Kelly likewise highlights the shared benefits of this collaboration. For him, the relationship is dual-faceted. Not just does he get a wage, providing direct financial support that could sustain his career and way of life, however he likewise accesses to "fantastic products" from Oakley. This access likely improves his performance and experience, particularly if he is involved in sports or outdoor activities where premium equipment is essential. For that reason, the collaboration is not just financially advantageous but likewise almost beneficial for Kelly.

He underscores the smooth nature of this plan with the expression "it simply sort of works, continues", indicating that the relationship is healthy and self-perpetuating. This suggests a natural and ongoing collaboration where both parties find worth and continue to benefit over time. The quote encapsulates the essence of successful brand name recommendations, where alignment of goals and shared benefits develop enduring collaborations. In essence, Kelly's quote catches the win-win circumstance that can take place when a person's standing and a brand name's reach effectively assemble to promote mutual growth.