"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before"

This quote by William Bernbach encourages marketers to think outside package and develop something unique and also meaningful. He recommends that marketers ought to ignore the typical concepts of hard sell and low-pressure selling and instead concentrate on developing something that is useful and also helpful to the customer. He stresses the value of developing something that has actually never been claimed before, which will help to make the ad stick out from the competitors. This quote motivates marketers to think artistically and generate something that is both useful and also special. By doing so, they can develop an advertisement that will be unforgettable as well as efficient.