"Goodwill is the one and only asset that competition cannot undersell or destroy"

This quote by Ludwig Borne speaks with the power of goodwill. Goodwill is the intangible possession of an organization that is developed by its credibility, customer commitment, and brand recognition. It is something that can not be bought or sold, and it is the one asset that competition can not undersell or damage. Goodwill is the result of an organization's hard work and dedication to providing quality services and products. It is the intangible property that sets a service apart from its rivals and offers it an edge in the marketplace. Goodwill is the structure of a successful company, and it is something that can not be removed. Goodwill is the one asset that competitors can not undersell or damage, and it is something that all services ought to make every effort to build and preserve.