"Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access"

This quote by Jaron Lanier is referring to Google's organization design and how it varies from traditional advertising. He is saying that Google is not a romanticizing operation, meaning it does not involve any kind of innovative expression. Instead, Google is selling access to its services, such as its search engine, which is a link to the info individuals are trying to find. This is different from conventional marketing, which is more focused on creating a psychological connection with the audience. Google's business design is more focused on supplying a service that is useful to individuals, instead of trying to create a psychological connection. This quote highlights the difference in between conventional advertising and Google's organization design, and how Google is able to succeed without counting on standard advertising techniques.