"Gore will not win a popularity contest, he will not win a personality contest, but he can win an idealogical battle, and he can win a battle of experience"

This quote by Susan Estrich is referring to Al Gore's 2000 governmental campaign. She is saying that although Gore may not be the most popular or charming candidate, he can still win the election by interesting voters on an ideological level and by highlighting his experience. Estrich is suggesting that Gore needs to concentrate on his policy positions and his comprehensive political experience in order to win the election. She is indicating that although Gore might not be the most popular prospect, he can still win the election by interesting citizens on an ideological level and by stressing his experience. This quote is a reminder that although character and appeal are essential factors in a presidential election, they are not the only factors that figure out the result.