"He or she must be successful in economic terms, but always within an ethical framework. Whether his or her constituency is a corporation and its shareholders or the customers in a small and privately held business, his or her first responsibility is to serve that constituency"

This quote by Lee R. Raymond stresses the value of success in economic terms, however within an ethical structure. It suggests that despite the size of the business, the first responsibility of the leader is to serve the constituency, whether it is a corporation and its investors or the clients in a little and privately held organization. This implies that the leader should prioritize the interests of the constituency over their own interests, and aim to attain success in a way that is ethical and useful to the constituency. It likewise suggests that the leader must bear in mind the ethical ramifications of their decisions, and make every effort to make choices that are beneficial to the constituency and in line with ethical standards.