"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years"
- David Ogilvy
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This quote by David Ogilvy speaks with the power of marketing and its capability to cause favorable modification. Ogilvy was describing his work in Puerto Rico, where he wrote ads to bring in industry and tourists to the nation. Ogilvy's work achieved success in assisting to enhance the financial scenario of Puerto Rico, which had been surviving on the edge of starvation for 400 years. Ogilvy's quote suggests that he did not feel "wicked" when he composed the ads, as he was helping to bring about positive change. Ogilvy's quote is a testament to the power of advertising and its capability to bring about positive change in the world.
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