"I do not read advertisements. I would spend all of my time wanting things"

This quote by Franz Kafka speaks to the power of marketing and the way it can influence our desires. By stating he does not check out advertisements, Kafka is suggesting that he is aware of the capacity for advertisements to produce a sense of longing and discontentment. He indicates that if he were to check out advertisements, he would be continuously wanting things that he does not have, and would invest all of his time concentrated on these desires. This quote talks to the idea that ads can be a source of interruption and can lead us away from our true goals and values. It likewise recommends that we ought to be mindful of the impact of ads and know the capacity for them to produce a sense of frustration and yearning.