"I don't ever want to believe my own press clippings, good or bad"

This quote by Bill Ford speaks to the value of staying humble and grounded, no matter the circumstances. It is a pointer to not get too captured up in the praise or criticism that comes from the media or public. Ford is recommending that it is important to remain concentrated on the task at hand and not be swayed by the viewpoints of others. He is also stressing the value of not letting success or failure go to one's head. By not believing his own press clippings, good or bad, Ford is recommending that he will stay concentrated on his goals and not be sidetracked by the viewpoints of others. This is an important lesson for anyone, as it is essential to remain humble and concentrated on the job at hand, no matter the praise or criticism that originates from the exterior.