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Humor & Life Quote by Jo Brand

"I don't know really, it doesn't feel like it has changed to me but I think to have to move with the times. Try out different areas and not get stuck in 1978"

About this Quote

Jo Brand lands a joke that doubles as a survival manual for anyone with a long career: the world may not feel different from the inside, but it will punish you for acting like it isn’t. The opening hedge - "I don't know really" - is classic Brand misdirection, the conversational shrug that disarms before the point arrives. She’s not positioning herself as a trend-chasing oracle; she’s making relatability do the heavy lifting. Then the pivot: "it doesn't feel like it has changed to me but" is the quiet admission that time passes in public even when it doesn’t register privately. That’s the generational trap, stated plainly.

"Move with the times" could be bland self-help, but Brand spikes it with the specificity of "different areas" and the comic dagger of "not get stuck in 1978". 1978 isn’t just a year; it’s shorthand for a cultural operating system: pre-internet, pre-social media outrage cycles, pre the current etiquette wars around language and identity. By choosing a date that precedes her own fame, she sidesteps vanity and turns it into a broader warning about nostalgia as a professional hazard.

The subtext is about comedy’s shifting contract with audiences. You can keep your voice, she implies, but you can’t keep your assumptions. Brand’s intent isn’t to flatter "progress" or scold the past; it’s to argue for agility without self-betrayal - a seasoned performer acknowledging that staying relevant is less about reinvention than refusing to calcify.

Quote Details

TopicEmbrace Change
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Brand, Jo. (2026, January 16). I don't know really, it doesn't feel like it has changed to me but I think to have to move with the times. Try out different areas and not get stuck in 1978. FixQuotes. https://fixquotes.com/quotes/i-dont-know-really-it-doesnt-feel-like-it-has-114068/

Chicago Style
Brand, Jo. "I don't know really, it doesn't feel like it has changed to me but I think to have to move with the times. Try out different areas and not get stuck in 1978." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-dont-know-really-it-doesnt-feel-like-it-has-114068/.

MLA Style (9th ed.)
"I don't know really, it doesn't feel like it has changed to me but I think to have to move with the times. Try out different areas and not get stuck in 1978." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-dont-know-really-it-doesnt-feel-like-it-has-114068/. Accessed 13 Feb. 2026.

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About the Author

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Jo Brand (born May 3, 1957) is a Comedian from United Kingdom.

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