"I don't know the key to success, but the key to failure is trying to please everybody"
About this Quote
The intent is practical: pick a lane, commit to it, accept the trade-offs. The subtext is more psychological. “Trying to please everybody” isn’t generosity; it’s anxiety in a customer-service uniform. It turns decisions into polling, creativity into risk management, ethics into optics. Cosby’s phrasing makes “everybody” sound both enormous and absurd, like a heckler that has swallowed the room.
Context matters. Comedy, especially in Cosby’s era, rewarded broad appeal: network TV, family-friendly branding, the pressure to be palatable across regions, races, and age groups. The quote reads like a performer advising the next performer on survival in mass media: you cannot be edgy and safe, specific and universal, all at once.
The darker irony, in hindsight, is that “pleasing everybody” can also be a strategy of image - a public persona so agreeable it becomes protective cover. That doesn’t invalidate the insight; it complicates it. The joke has teeth because it admits a truth most people learn late: you can’t curate a self that no one dislikes without erasing the parts worth liking.
Quote Details
| Topic | Success |
|---|---|
| Source | Evidence: ... Cosby's repertoire. Above, he stands in Ford cold test room in commercial showing the frigid conditions under which ... I don't know the key to success, but the key to failure is trying to please everybody." William Henry Cosby Jr ... Other candidates (1) Bill Cosby (Bill Cosby) compilation35.3% ously breathing she said you shut up you did this to me and on the next contraction she told everybody |
| Cite |
Citation Formats
APA Style (7th ed.)
Cosby, Bill. (2026, January 14). I don't know the key to success, but the key to failure is trying to please everybody. FixQuotes. https://fixquotes.com/quotes/i-dont-know-the-key-to-success-but-the-key-to-14307/
Chicago Style
Cosby, Bill. "I don't know the key to success, but the key to failure is trying to please everybody." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/i-dont-know-the-key-to-success-but-the-key-to-14307/.
MLA Style (9th ed.)
"I don't know the key to success, but the key to failure is trying to please everybody." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/i-dont-know-the-key-to-success-but-the-key-to-14307/. Accessed 12 Feb. 2026.













