"I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium"
- Alexander Kluge
About this Quote
In this quote, Alexander Kluge is revealing his disregard for dealing with particular target market. He thinks that his work needs to not be limited by attempting to please a particular group of people. As a result, he has been labeled as a "rankings killer" due to the fact that he does not prioritize viewership numbers. Kluge sees himself as somebody who is not interested in whether someone or an entire stadium is viewing his work. He values the stability and credibility of his productions over appeal and mass appeal. This quote highlights Kluge's defiant and independent approach to his art, which sets him apart from others in the industry.
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