"I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate"

This quote by Mike Davidson talks to the relevance of communication in style. He suggests that the primary purpose of a style task ought to not be to produce something visually pleasing, however to interact a message. He thinks that a design task succeeds if it is able to efficiently communicate the intended message. This is a vital concept to consider when developing, as the function of design is to communicate a message, not simply to look great. It is very important to consider the target market and the message that requires to be connected when designing, as this will certainly ensure that the layout achieves success in its function.