"I don't think there has been any increase in sophistication in the audience. When people are aware of a concept that's easy to understand, and there's an actor who will attract them to the theater and it's a movie that's funny three-quarters of the time, it will be successful"

David Zucker is suggesting that the success of a film is not dependent on the elegance of the audience. He thinks that if a principle is simple to understand, and there is an actor who will draw individuals to the theater, then the film will be successful as long as it is amusing three-quarters of the time. This suggests that the audience does not need to be highly educated or have a deep understanding of the motion picture in order to enjoy it. Zucker is suggesting that the success of a film is more dependent on the entertainment value than the complexity of the plot. He is suggesting that if a film is entertaining enough, then it will be successful despite the elegance of the audience.