"I find rebellion packaged by a major corporation a little hard to take seriously"

This quote by David Byrne criticizes the commercialization and co-opting of disobedience by major corporations for profit. It suggests that the credibility and reliability of a rebellious message can be thinned down and compromised when it is packaged and also marketed by a company. The truth that a company is profit-driven and also looks for to appeal to the widest target market possible might trigger the message to shed its side and also impact, making it much less likely to be taken seriously. Fundamentally, Byrne is mentioning the paradox of a corporation trying to offer a message that ultimately breaks its own rate of interests.