"I firmly believe that we have more latent musical talent in America than there is in any other country. But to dig it out there must be good music throughout the land, a lot of it. Everyone must hear it, and such a process takes time"
About this Quote
The key move is his insistence that “to dig it out” requires “good music throughout the land.” That’s a populist aesthetic agenda disguised as common sense. Sousa isn’t talking about elite conservatories alone; he’s talking about saturation: bands, concerts, schools, public repertoire, everyday exposure. His subtext is that taste is trained. If Americans are fed musical junk or nothing at all, the country’s supposed genius stays underground. “Everyone must hear it” is a cultural democratization pitch, but it also functions as a mandate: public life should make room for serious listening.
Context matters. Sousa was the march king, a celebrity conductor who toured relentlessly and helped turn live performance into mass experience. He’s speaking from the early 20th century, when recordings and new entertainment forms were reshaping what Americans heard and how. The line “such a process takes time” reads like both patience and warning: building a musical culture isn’t a quick patriotic slogan, it’s slow civic work. In that sense, Sousa sounds less like a booster than a policy thinker in a bandmaster’s uniform.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sousa, John Philip. (2026, January 16). I firmly believe that we have more latent musical talent in America than there is in any other country. But to dig it out there must be good music throughout the land, a lot of it. Everyone must hear it, and such a process takes time. FixQuotes. https://fixquotes.com/quotes/i-firmly-believe-that-we-have-more-latent-musical-83750/
Chicago Style
Sousa, John Philip. "I firmly believe that we have more latent musical talent in America than there is in any other country. But to dig it out there must be good music throughout the land, a lot of it. Everyone must hear it, and such a process takes time." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-firmly-believe-that-we-have-more-latent-musical-83750/.
MLA Style (9th ed.)
"I firmly believe that we have more latent musical talent in America than there is in any other country. But to dig it out there must be good music throughout the land, a lot of it. Everyone must hear it, and such a process takes time." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-firmly-believe-that-we-have-more-latent-musical-83750/. Accessed 10 Feb. 2026.



