"I hate the idea of getting in a building that someone else has designed and having to do something to it yourself to sort of dress it up - it's like using presets in your tracks"

Sean Booth's quote speaks with the concept of imagination and the importance of producing something from scratch. He is expressing his dislike for needing to work with something that has currently been designed by somebody else, likening it to using presets in music production. He is suggesting that it is more fulfilling to produce something from the ground up, rather than having to make modifications to something that has already been created. This concept is especially appropriate in the innovative markets, where creativity and development are highly valued. Cubicle's quote talks to the concept that real creativity comes from beginning with a blank canvas and allowing one's own ideas and creativity to take shape. It is a suggestion that creativity is not just about making adjustments to something that already exists, but rather about producing something completely brand-new.