"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one"

This quote by Leo Burnett speaks to the importance of restraint in marketing. It is simple to get carried away with flashy visuals and smart copy, however it is necessary to remember that in some cases less is more. An excellent ad ought to be easy and to the point, and need to not be jumbled with unneeded components. It is important to remember that the objective of an ad is to communicate a message, and that too much clutter can sidetrack from that message. It takes a genuine genius to acknowledge when an ad is good enough as is, and to have the discipline to leave it alone. This quote acts as a tip to be conscious of the power of restraint in advertising.