"I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool"

Tommy Hilfiger's quote shows his ambition to develop a way of life brand name that was both preppy and cool. He had a clear vision of what he wanted to accomplish and was identified to make it occur. His goal was to produce a brand that was trendy and stylish, however also accessible to a wide range of people. He wanted to create a brand name that was both trendy and economical, and that could be delighted in by individuals of all ages and backgrounds. By producing a lifestyle brand name that was both preppy and cool, Tommy Hilfiger had the ability to produce a brand name that was both trendy and available. His aspiration and decision to develop a lifestyle brand that was both preppy and cool has actually been a significant success, and his brand is now one of the most identifiable and successful fashion brand names on the planet.