"I like cinema audiences. I respect them, and I talk to them just like I would anybody I know"

Roland Joffe's quote speaks to the regard he has for cinema audiences. He watches them as individuals he understands and talks with them because of this. He values their presence and also the function they play in the cinematic experience. He understands that the target market is an important part of the film-making process which their reactions and responses to the film can shape its success. He values the target market's determination to put on hold disbelief and also be handled a journey with the personalities as well as story. He also recognizes the value of the target market's comments as well as how it can help him to improve his craft. Joffe's quote is a testimony to his adoration for the cinema audience and also his gratitude for their function in the film-making process.