"I made it easier for many artists to play in certain areas"

Norman Granz's declaration, "I made it easier for many artists to play in certain areas", encapsulates his monumental influence on the music industry, especially within allure genre, throughout a time when racial segregation and inequality were widespread in the United States. Granz, a visionary jazz impresario, manufacturer, and founder of several record labels, including Verve Records, utilized his influence and resources to challenge the status quo and usher in progressive changes that significantly relieved the way for artists, especially Black musicians, to carry out and thrive.

Granz's innovations were complex. He was a strong supporter for racial integration, especially in performance locations. By organizing the well known "Jazz at the Philharmonic" (JATP) performance trips, he not only brought jazz to prestigious stages worldwide but likewise demanded integrated audiences and bands. Granz declined to enable his musicians to carry out in segregated locations, often challenging place owners and taking financial risks to make sure that Black and white artists might share the phase and that audiences might enjoy the performances side by side, defying the deeply deep-rooted racial barriers of the time.

In addition to his efforts towards racial combination, Granz was committed to artists' rights and reasonable payment. He was understood for his strong settlements to protect greater fees for his artists, guaranteeing they were rewarded for their talents. His advocacy paved the way for artists to require much better treatment and pay, assisting to professionalize an industry where musicians often faced exploitation.

Granz's work extended beyond the borders of America, introducing global audiences to American jazz music and culture, hence broadening the market and chances for jazz musicians worldwide. By promoting an environment where artistry could grow irrespective of race and by promoting artists' rights, Norman Granz made significant strides in equalizing music efficiency and, in doing so, he left an enduring effect on the industry. His legacy is seen in the increased ease of access and equity that artists enjoy today, allowing them to carry out "in particular areas" that were when inaccessible due to racial and economic barriers.