"I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time"
About this Quote
Luce is quietly swatting away the kind of legacy thinking that turns newsrooms into mausoleums. The line draws a bright distinction between an institution and a tradition: one is a building with a charter; the other is a living craft, renewed daily or it dies. Coming from the man who helped make Time, Life, and Fortune into pillars of American media, the modesty is strategic. He knows institutions are what donors, boards, and executives fetishize because they can be measured, branded, and preserved. A “tradition of journalism ably practiced in our time” is harder: it demands judgment, risk, and a willingness to disappoint the powerful people who keep institutions comfortable.
The intent is managerial but also moral. Luce is directing attention away from permanence and toward performance. It’s a challenge to his own empire: don’t confuse our corporate longevity with our editorial worth. The subtext is that posterity doesn’t actually inherit buildings; it inherits habits. If your newsroom normalizes timidity, access-chasing, or self-mythology, you’ve left a tradition all right, just not a great one.
Context matters: mid-century American journalism was professionalizing and scaling up, increasingly entangled with advertising, prestige, and Cold War consensus. Luce himself was hardly a neutral priest of objectivity; he championed an assertive American worldview. That’s what makes the sentence work: it’s both self-justification and self-discipline. It reframes legacy as something earned in the daily practice of reporting, not stored in the balance sheet.
The intent is managerial but also moral. Luce is directing attention away from permanence and toward performance. It’s a challenge to his own empire: don’t confuse our corporate longevity with our editorial worth. The subtext is that posterity doesn’t actually inherit buildings; it inherits habits. If your newsroom normalizes timidity, access-chasing, or self-mythology, you’ve left a tradition all right, just not a great one.
Context matters: mid-century American journalism was professionalizing and scaling up, increasingly entangled with advertising, prestige, and Cold War consensus. Luce himself was hardly a neutral priest of objectivity; he championed an assertive American worldview. That’s what makes the sentence work: it’s both self-justification and self-discipline. It reframes legacy as something earned in the daily practice of reporting, not stored in the balance sheet.
Quote Details
| Topic | Legacy & Remembrance |
|---|---|
| Source | Help us find the source |
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