"I think even if I did the research mentioned above, it would be a total waste of money because if those people don't believe in the testimonials, they won't believe in the research at all. They would say that I made it all up. So why waste money?"

Alex Chiu is recommending that conducting research study to show the efficiency of reviews would be a waste of money. He thinks that even if he did the research, the people who don't believe in reviews would not think in the research either. They would accuse him of making it all up, so there would be no point in wasting cash on the research study. This quote recommends that Alex Chiu does not think it deserves buying research study to prove the efficiency of testimonials, as it would be a waste of money. He believes that those who do not think in testimonials will not be swayed by research study, no matter how convincing it is.