"I think he was trying to produce more of a... sort of a cheaper image"

Alice Cooper's quote suggests that the individual he is describing was attempting to produce a more affordable image. This could indicate that the person was trying to make their image more available to a broader audience, or that they were attempting to make their image more budget friendly to those who might not have the financial means to acquire more pricey products. It could also indicate that the individual was trying to create a more affordable image, which could be attained by utilizing more affordable products or items. This could be a way to make their image more available to a larger audience, or to make their image more budget friendly to those who might not have the monetary methods to purchase more expensive products. Ultimately, Alice Cooper's quote suggests that the person he is describing was trying to develop a more affordable image.