"I think it's going to deliver on the promises we've said it's going to and it is going to be the most successful product ever to come into the handheld environment, and it just happens to have a number of different functions"
About this Quote
Ian Jackson expresses strong confidence in a new handheld product, projecting not only that it will meet all previously stated expectations but also that it will surpass anything introduced in the handheld market so far. The speaker’s use of phrasing such as “going to deliver on the promises we've said” suggests a background of anticipation, where both the creators and the potential customers are aware of high expectations. Jackson’s assurance implies that substantial planning and technical progress have gone into the product’s development, making its launch more than just a marketing event, it's positioned as a moment of fulfillment both for the company and for consumers.
By saying the product could be “the most successful product ever to come into the handheld environment,” Jackson makes a bold comparative claim. The handheld space is historically competitive and innovative, populated by devices such as smartphones, gaming consoles, and portable entertainment systems. To suggest that this new product will surpass any and all predecessors signals an ambition not just for good sales numbers, but for cultural impact and broad utility.
The acknowledgment of “a number of different functions” further signals a shift from traditional single-purpose devices to versatile multi-use technology. With each function, the product potentially appeals to a wider user base, addressing multiple consumer needs in one device. This versatility is likely seen as a differentiator, setting the product apart from more limited handhelds and perhaps responding to a shifting market that increasingly values devices able to cross boundaries between work, leisure, communication, and beyond.
Jackson’s optimistic tone, coupled with the ambitious language, reflects a belief in transformative innovation. Rather than incremental change, he portrays the product as a leap forward, a device capable of not just meeting, but redefining, what consumers expect from handheld technology. This suggests a confident outlook on changing the market landscape and setting new benchmarks for the entire industry.