"I think MTV put a huge dent in the songwriting craft"
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Christopher Cross's quote, "I think MTV put a huge dent in the songwriting craft", offers a contemplative critique of the change in the music industry, especially in the realm of songwriting, with the development of music tv. Launched in 1981, MTV transformed how music was taken in, focusing heavily on visual storytelling through video. Cross's declaration suggests that this shift may have detracted from the conventional concentrate on songwriting.
Prior to MTV, the music market placed substantial focus on the craft of songwriting. Artists and bands were primarily evaluated on their ability to compose compelling lyrics and unforgettable tunes. The success of a song hinged mainly on its auditory appeal and lyrical depth. Songwriters were revered as the architects of popular music, with their labors forming the bedrock of the market.
Nevertheless, with MTV's arrival, the visual component of music began to take precedence. Video ended up being important for artists seeking mainstream success, pushing the borders of imagination and frequently focusing on phenomenon over compound. This paradigm shift directed some of the audience's focus far from the songwriting itself, towards the creative visuals accompanying a track. For many artists, whether emerging or developed, getting heavy rotation on MTV could make or break professions. The effect was a perceived decrease in the concern given to songwriting.
Cross's critique implies that this shift might have resulted in a decline of the workmanship involved in songwriting. When visuals overshadowed the musical content, the pressure to produce tunes that not just sounded excellent however likewise lent themselves to engaging videos increased. Subsequently, the creative focus often leaned towards creating catchy, video-friendly hits instead of tunes with lyrical depth or compositional intricacy.
In conclusion, Christopher Cross's remark reflects a broader discussion on how technological and media innovations can redefine creative concerns. It highlights the tension in between conventional music worths and modern industry needs, suggesting that while MTV brought significant development, it also imposed obstacles on the songwriting craft.
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