"I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game"

In this quote, Kevin Nealon expresses his gratitude for smart commercials and believes that others do also. He finds them to be extremely entertaining, but acknowledges that there is a lot of mediocre material to sift through. Nealon thinks that the Super Bowl is a prime example of this, as many people tune in particularly to view the commercials rather than the real game. This highlights the power and impact of efficient marketing, as it can attract audiences and mesmerize their attention. Nealon's words also recommend that creative commercials have the ability to stick out and leave a long lasting impression on audiences.