"I wanted a name that would put us first in the phone directory, or second if you count ABBA"

This quote by Martin Fry is a funny reference to the band ABBA, which was among the most successful pop groups of the 1970s. Fry is suggesting that he wished to call his band ABC so that it would be listed first in the phone directory site, or a minimum of second if ABBA was listed first. This quote is an easy going method of expressing Fry's ambition to make ABC an effective band. It also reflects the popularity of ABBA at the time, as Fry acknowledges that it would be challenging to beat them in terms of success. Fry's quote is a pointer of the importance of having a memorable name for a band, as it can assist to make them stand out from the crowd. It also shows Fry's decision to make ABC a success, as he wanted to go for second location if ABBA was listed first.