"I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, 'Hey, the sign says you're open 24 hours.' He said, 'Yes, but not in a row.'"
About this Quote
The joke’s intent is less “stores are inconsistent” than “our signs are full of comforting lies we agree not to examine.” It works because it mimics the logic of bureaucracy and fine print, where truth is technically preserved while meaning is quietly evacuated. The clerk becomes a mini philosopher of capitalism: yes, the store is open 24 hours... just dispersed across time like a budget spread across quarters. The customer’s reasonable expectation collides with an interpretation that’s linguistically valid and socially absurd.
Context matters: Wright’s persona is famously flat, almost hypnotic, delivering surreal misreadings with the calm of a man reading weather. That tone makes the world feel slightly off-kilter, as if reality itself has customer support. The laugh arrives when you realize how much of daily life runs on phrases we don’t want taken seriously until someone does.
Quote Details
| Topic | Puns & Wordplay |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wright, Steven. (2026, January 15). I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, 'Hey, the sign says you're open 24 hours.' He said, 'Yes, but not in a row.'. FixQuotes. https://fixquotes.com/quotes/i-went-down-the-street-to-the-24-hour-grocery-10064/
Chicago Style
Wright, Steven. "I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, 'Hey, the sign says you're open 24 hours.' He said, 'Yes, but not in a row.'." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-went-down-the-street-to-the-24-hour-grocery-10064/.
MLA Style (9th ed.)
"I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, 'Hey, the sign says you're open 24 hours.' He said, 'Yes, but not in a row.'." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-went-down-the-street-to-the-24-hour-grocery-10064/. Accessed 13 Feb. 2026.








