"I'd been to Memphis before, but we stayed out of Memphis early on in the late 70s for obvious reasons. People were very sensitive about Elvis Presley, and my stage name obviously would be provocative to some people in that area at that time"

In this quote, Elvis Costello is reviewing his early profession choices regarding performing in Memphis. The declaration offers insights into the cultural and emotional environment surrounding Memphis in the late 1970s, especially in relation to the renowned status of Elvis Presley, who passed away in 1977.

1. ** Historical Context **: Memphis is intrinsically linked to Elvis Presley, typically described as the "King of Rock and Roll", who lived and operated in Memphis and is buried there. His death in 1977 cemented his status as a cultural icon and left an indelible mark on his fans, especially in Memphis. The city became even more delicate and protective of his legacy following his death.

2. ** Sensitivities and Respect **: Costello acknowledges the sensitivities related to Elvis Presley's name and legacy. The phrase "for obvious reasons" suggests that the psychological environment in Memphis was such that any perceived difficulty to or disrespect towards Elvis would not be well received. Fans had a strong connection to Presley and might have viewed Costello's use of "Elvis" in his phase name as controversial or disrespectful.

3. ** Stage Name Selection **: Elvis Costello, born Declan Patrick MacManus, adopted his stage name partially as a tribute to Elvis Presley and partly as a marketing technique. Nevertheless, in this quote, he reveals an awareness that his phase name might be viewed as provocative, especially by those who were grieving Presley's death or were protective of his legacy.

4. ** Performing Choices **: By mentioning that they "avoided of Memphis", Costello and his team knowingly prevented possible backlash by not carrying out in a city where his stage name might stir controversy. This decision shows tactical thinking and a regard for the cultural beliefs of the time.

Overall, the quote clarifies the complicated interaction in between an artist's stage persona and the cultural sentiments tied to legendary figures, highlighting the vigilance needed in navigating such sensitive contexts.